Looking Ahead to 2021

Jan 11, 2021

With the 2020 calendar year behind us, each of us took a deep breath with a sigh of relief saying, “We made it!” on January 1st, 2021.

With all the challenges that took place over the last year ranging from prevent plant through much of the trade territory on the business side to COVID-19 affecting our day-to-day personal lives, it was a challenge to stay optimistic and look at all the positives that took place throughout the year. Looking ahead to 2021, I am extremely excited to enter a new calendar year with a team of employees and member-owners that showed the utmost perseverance, loyalty, and the willingness to adapt to our changing industry!

“Normalcy” is the one word that sticks out as we enter this new year. We may never get back to the normal that we were used to prior to 2020, but we have the ability, together, to create a ‘new’ normal that brings a lot of excitement and the opportunity to make changes for the better! While your farm has needed to adapt to the changes the agriculture industry has presented, your local Cooperative has done much of the same. Full Circle Ag has spent the winter taking a deeper dive into our business analytics platform that has led to some changes that will allow us to effectively serve our member-owners with a high concentration on operational efficiency.

As we look ahead to the 2021 crop year, Full Circle Ag kicked things off with a record fall fertilizer season, thanks to Mother Nature, our member-owners, and an employee team that operated efficiently at a high level. Combine that with a strong prepay season that sheds light on the fact everyone is optimistic on the upcoming spring and for a lot of acres to be put back into production. At Full Circle Ag, our sales team is excited to work with you through the planning stages in preparation of Spring planting. Many of the uncontrollable factors we saw in 2020 due to prevent plant have allowed us to look at the different variables that affect your crop nutrient program, herbicide residual and carry over due to late summer spraying, as well as various trait packages that we were able to analyze on a smaller scale, locally, in a shortened fall harvest. In addition to analyzing corn hybrids and soybean varieties, Full Circle Ag kicked off our 1st annual yield contest, giving us the ability to look at certain hybrids and varieties in high yield situations while also creating a friendly competition throughout the trade territory. It was very well received and offers our sales team the ability to take those results and apply them with other management strategies to help increase the ROI on your individual farms.

Full Circle Ag has an exciting month of January to kick off the New Year with our 2nd Annual Acres to Insights banquet. We have had great participation in this program over the last season and we are excited to continue to build on this banquet for years to come. If you would like more information on this program, I urge you to reach out to your Full Circle Ag Trusted Advisor for more information and how to participate in Acres to Insights for 2021. This program was created with the intention of partnering with your farm to utilize the tools and technology available to us in order to create a customized approach for your individual farm using an assortment of expert agronomic recommendations.
With the completion of 2020 and looking forward to 2021, I am excited to see what this year holds for Full Circle Ag and our member-owners. The future is bright with the employee team your Cooperative has in place to service your needs and continue to strive to exceed your expectations at the farm. Thank you for your continued business and we look forward to partnering with you in 2021.

Eric Paulson

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